AT&T is a partner of the American Express coalition loyalty program Plenti. Currently AT&T customers that are enrolled in paperless billing and are linked to Plenti receive 1 Plenti point per $1 spent. Starting September 1st, AT&T is changing how points are awarded:
- 1x point per $2 spent on eligible merchandise
- Changes on how points are earned from your monthly wireless service charges (they will communicate these changes at a later point).
Plenti was only launched in May of last year, so it’s not a great sign that AT&T are already gutting their program. We don’t really know how bad it is yet, as most people will be earning the majority of their points from their monthly charges and we don’t know how those will be changed yet. Plenti points are only worth 1¢ per point when redeeming them with partners, so it’s never been a particularly lucrative program anyway – although there have been plenty of Plenti offers that make it more attractive. Here is the full e-mail below:
Dear ,
Thank you for being a Plenti® member. This is a notification of an upcoming change to Plenti points from AT&T.
Currently, as a member of Plenti with an account linked to your AT&T wireless service, you are eligible to receive Plenti points for eligible charges on your AT&T wireless service bill enrolled in paperless billing. You are also currently eligible to receive 1 Plenti point for every $1 spent on eligible merchandise purchased at att.com and at AT&T-owned locations.
Effective September 1, 2016, AT&T is changing the way Plenti points are awarded under the current terms of the program. These new changes mean that you may no longer receive Plenti points, or may receive fewer Plenti points, for your monthly wireless service charges. These changes will also alter the way points are awarded for purchases of eligible merchandise, such that you will be eligible to receive 1 Plenti point for every $2 spent on eligible merchandise.
You will see these changes reflected in the monthly Plenti points awarded starting with your bill cycle that ends on or after September 1.* An announcement later this year will include more details about these upcoming changes to how you can earn Plenti points monthly. In the meantime, you can continue to earn Plenti points from AT&T on Plenti offers found on plenti.com.
Your Available Points balance will not be affected. Plenti points can be used for savings on select in-stock purchases and on your wireless bill at AT&T Company stores. You may view your account, including your Plenti points activity, at plenti.comor on the Plenti mobile app.
Thank you for choosing AT&T and Plenti.
Sincerely, AT&T
*This may include eligible charges incurred prior to September 1, 2016.Hat tip to readers Richard G & Felix
Skimpi Points