FINRA Seeks Answers From Betterment Over New 2.69% APY Account

Yesterday we posted about a new offer from Betterment offering a promotional rate of 2.69% on the savings account they offer. Hours after the launch Financial Industry Regulatory Authority (FINRA) contacted Betterment seeking clarity about the new offering, this is despite Betterment being in contact with both FINRA and the Securities and Exchange Commission (SEC) in the month leading up to the launch. It’s not clear what questions the FINRA was asking and if any last minute changes were made to the Betterment account that they were unhappy with.

At least Betterment talked to regulators before the launch of the product, unlike competitor Robinhood who promised SIPC insurance despite never contacting SIPC over a proposed 3% APY account (which Robinhood plans to relaunch).

Hat tip to CNBC via DDG

View Comments (10)