FINRA Seeks Answers From Betterment Over New 2.69% APY Account

Yesterday we posted about a new offer from Betterment offering a promotional rate of 2.69% on the savings account they offer. Hours after the launch Financial Industry Regulatory Authority (FINRA) contacted Betterment seeking clarity about the new offering, this is despite Betterment being in contact with both FINRA and the Securities and Exchange Commission (SEC) in the month leading up to the launch. It’s not clear what questions the FINRA was asking and if any last minute changes were made to the Betterment account that they were unhappy with.

At least Betterment talked to regulators before the launch of the product, unlike competitor Robinhood who promised SIPC insurance despite never contacting SIPC over a proposed 3% APY account (which Robinhood plans to relaunch).

Hat tip to CNBC via DDG

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10 Comments
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S.
S. (@guest_792970)
August 2, 2019 16:29

Betterment is showing me 2.44% now.. So much for the 2.69%. Short lived

Phill
Phill (@guest_793148)
August 3, 2019 06:45
  S.

Yup…same

Vy
Vy (@guest_788169)
July 24, 2019 22:23

FINRA is just giving Betterment free publicity with this.

Chuck
Editor
Chuck(@chucksithe)
July 24, 2019 21:46

There’s been lots of fintechs partnering with banks and creating these kinds of accounts which send the funds off to FDIC banks. I wouldn’t be shocked if regulators crack down on them, but I don’t see why Betterment is different than the competition.

The novelty with the Robinhood idea was to NOT send the money to FDIC banks and invest it themselves in safe investments, all-the-while claiming SIPC-guaranteed insurance against any sort of loss which no other fund has (not even a safe money market fund).

parrothead
parrothead (@guest_788145)
July 24, 2019 21:20

FIRA or FINRA? FIRA is named 3 times in the article

Dave
Dave (@guest_788502)
July 25, 2019 15:30

They’ve added an N for no apparent reason

Max
Max (@guest_788835)
July 26, 2019 03:20

FINRA is the correct legal name, FIRA is a typo

Max
Max (@guest_788131)
July 24, 2019 20:53

Whats the source on this?

qmc
qmc (@guest_788133)
July 24, 2019 20:55

> Hat tip to CNBC via DDG

Lrdx
Lrdx (@guest_788134)
July 24, 2019 20:55

“hat tip to CNBC”