SoFi just released their Q4 2024 earnings call and during it they mentioned that they have signed a hotel co-branded partner.
Third, we’ve signed a partnership with a leading hotel rewards brand for a co-branded debit card program launching in the first half of ’25. This is a new differentiated offering that will expand our footprint among consumer brands.
I’d be surprised if this was a co-branded debit card and I’ve seen credit mentioned in other areas so I suspect this is a mistake. My guess is that SoFi will be partnering with Best Western as FNBO stopped accepting applications for that card in August 2024. It won’t be Best Western as First Bank & Trust/Mercury Financial now issue those cards.
Hat tip to reader @doctarzz
