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HM: When the acquisition was announced, SPG members cried foul. Allay their fears.

TM: We heard them loud and clear. The blogosphere lit up with concerns. What has made Starwood so valuable is its brands and loyalty program. We are confident that Marriott would approach it with a due-no-harm approach. We do not want to alienate our most valuable members, who drive about 50 percent of occupancy. But, because of antitrust reasons, we haven’t been able to talk about how to put these programs together, so, unfortunately, it has created a bit of a communication vacuum. People want to know, but it’s an area we can’t talk about or collaborate on yet, as we still need to compete.SPG won’t switch over on day one. It will need to take longer. Marriott needs to learn about the special sauce.

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