Drop has now launched, view our post here.
Drop is an app that allows you to link your debit and credit cards and earn points. Currently it’s only available in Canada, but they will soon be launching in United States so I thought I’d look into this program more. They plan to launch in New York City, San Francisco & Austin in early 2017.
Basic Features
- Consolidate loyalty programs. Drop has partnered with the retailers below to consolidate those companies loyalty programs within the app:
- Zara
- Forever 21
- Amazon
- Best Buy
- Lululemon
- Targeted offers. Companies can target users based on their previous spending patterns and present them an offer on the Drop platform.
- Earn points. It’s my understanding this app earns 1x points on debit card purchases and 2x points on credit card purchases
1,000 drop points is worth $1 in rewards (0.1¢ per point)
200 Point Bonus
Currently you can get 200 points by registering for early access with your e-mail. Keep in mind the points aren’t really that valuable, so bonus is only worth $0.2.
Our Verdict
It looks like you’re fairly limited on the merchants/retailers you’ll earn points with. A lot of companies have tried and failed in this space, although there are quite a few card linked loyalty programs out there still. Something like this will really depend on what type of uptake they can get from merchants and what type of offers they can get in the system, I don’t see a lot of value there at the moment but I’ll reserve my right to judge fully until they launch here.
Hat tip to Travel Blogger Buzz
