Now Live: New Amazon Prime Membership for Just $73 (1/15-1/17 )

The Offer

Direct Link

• Amazon is offering a discount on their Prime membership – new members can buy Prime for just $73, reduced from the regular price of $99
• Offer will run until midnight local time on 1/17
• The offer was supposed to start tonight 1/15 at 9 PM PT, but it’s already showing as live now
• Discount will show up at checkout automatically when you use the promo landing page.

I hadn’t been aware that there is tax on Prime membership, but apparenently there is, at least in some states.

Read the press release on this offer here.

Existing Members

Existing members can not get this deal and Prime Gift memberships are not discounted with this deal.

With regards to similar deals in the past, it was possible to buy Prime Gift memberships at the discounted rate and send the gift to yourself. However, more recently, Amazon stopped allowing this.

This is how the Gift option shows up as in the cart – no discount:

Workaround

If your Prime membership year is almost up, you may consider letting your Prime membership expire and buying Prime for the other member of your household at the discounted rate.

Note that by doing so you will lose the advantage of grandfathered Prime accounts which can share Prime with 4 family members, as noted in this Slickdeals wiki. See Amazon Removes Sharing Prime Option for more info.