American Express has increased the transfer rate you receive when transferring Membership Rewards points to Hilton. Previously you would receive 1.5 Hilton points for every 1 Membership Rewards point transferred, effectively immediately you’ll receive 2 Hilton points for every 1 Membership Rewards point transferred. We’ve seen transfer bonuses from American Express in the past that offered this rate, so it will be interesting to see if American Express continues to offer transfer bonuses or not. If they offered the same 33% bonus then this would become 1:2.66.
Personally I don’t find Hilton points very valuable and would much prefer 1 Membership Rewards point to 2 or even 2.66 Hilton points. This is most likely part of American Express becoming the sole issuer of Hilton credit cards. They will be launching the new business & $450 annual fee Aspire card soon as well. Hopefully this isn’t a sign of a devaluation incoming, or if it is hopefully it isn’t as bad as the IHG devaluation.
Hat tip to The Points Guy