Bass Pro Shops and Cabela’s have entered into a definitive agreement where Bass Pro Shops will acquire Cabela’s for approximately $5.5 billion. As part of this agreement Capital One will issue and service the Cabela’s co-branded credit card. Previously this was managed by Cabela’s itself. Cabela’s has been a bit of an anomaly in the past in that they issued their own credit cards, rather than having a co-branded relationship with a traditional credit card issuer. Both Capital One & Synchrony were eager to earn this business as it resulted in $3.6 billion in sales per year.
I doubt we’ll see much if any change to the Cabela’s credit cards, but let’s wait and see what happens.
