Last year it was rumored that Google would launch a rewards program, since then a program has been running in Japan & South Korea. Google has just announced Google Play Points has now launched in the United States. There are four different tiers as follows:
Points expire after one year of inactivity (earning or redeeming counts as activity). Points can be redeemed for items on the Play store or used to make donations to charities as well. I personally don’t really make any purchases on Google play, but for those addicted to mobile gaming or that do most of their digital purchases through the Play store I can see his being useful.

