Lyft has launched a new ride pass called ‘Smart Savings Plan’, some users are being targeted for this pilot program that offers 10% off all rides when you pay a $14.99 monthly fee. This means you need to spend $150+ per month to end up ahead. This isn’t Lyft’s first test of a ride pass, previously they have offered a pass costing $299 that provides 30 rides a month for up to $15 per ride and more recently they have offered $5 off per ride for $9.99 (10 rides max). This latest offering is probably the worst value proposition out of the three, so probably the most likely to actually be rolled out to all users.
Update: Some people are seeing the same thing, but for a 25% discount. That makes it much more attractive
