Starbucks & Lyft have announced a multi year partnership, here is how it’ll work:
- Lyft gift cards will be sold at your local Starbucks. When you purchase a $20 gift card, you’ll also receive a $5 Starbucks Gift card as well. Currently only available in their 20 biggest cities. Full terms of the gift cards can be found here.
- Riders using Lyft can also earn Starbucks stars during their morning commute. New users will receive 125 stars, existing users will earn 5 stars for each ride taken during their morning commute (Monday to Friday, 5am to 10am, local time). These offers are valid until November 9th, 2016. Limit of one qualifying ride per hour.
- Lyft drivers will automatically receive gold level status, lyft riders will also be able to tip their driver with a Starbucks gift card
- They will test ‘convenient and cost effective transportation benefit to Starbucks partners in one test market to understand partners’ interest and determine its long-term viability’
Our Verdict
This is a nice partnership, especially the gift card deal. I wonder what the resale rates for Lyft will be like. Let me know your thoughts on this partnership in the comments.
