Ulta recently partnered with Comenity Bank to introduce two new cards: Ultamate rewards credit card & Ultamate Rewards Mastercard. The credit card can only be used in store at Ulta (really should be called a store card) and the Mastercard can be used anywhere Mastercard is accepted. Both cards come with the following features:
- 20% off your first purchase
- No annual fee
- 1x point for every $1 spent at Ulta beauty
The Mastercard also comes with 1x point for every $3 spent at outside Ulta beauty and a welcome bonus of 500 Welcome points when you spend $500 or more within the first 90 days outside of Ulta Beauty.

How Much Are Points Worth?
That depends on how many points you have, here is the ‘award chart’:

At most your points will be worth 6.25¢ each. Points also expire one year after they are earned unless you have Platinum status (requires spending of $450 or more in a calendar year).
Our Verdict
I don’t think the shopping cart trick works for this card (apparently it might work for at least the store card), this card is actually pretty good for purchases at Ulta with a maximum of 6.25% back and minimum of 3% back. For all other purchases, you’d be better offer using one of the cards that earn 2%+ cash back on all purchases.
