United Considering Selling Minority Stake Of Mileage Program

According to Bloomberg United is considering selling a minority stake of its mileage program MileagePlus. United would be looking at selling 15% or less of the program. In 2020 United reorganized MileagePlus into it’s own subsidiary, valuing it at $22 billion before using it as collateral to raise $6.8 billion.

Air Canada famously sold 100% of it’s loyalty program Aeroplan in 2002 before buying it back in 2019 for CA$450 million in cash.