Wells Fargo will no longer allow Go Far Rewards members to redeem points for digital rewards such as digital music, books and games. This change is already in place. In reality this doesn’t really matter as those redemption options are basically useless (poor value of points). Most rewards companies offer these types of digital rewards and also the ability to redeem points for other ‘bad’ redemptions such as physical items as some uninformed consumers do use these options. I’m guessing nobody was really redeeming points and it was costing more to maintain than it was worth for Wells Fargo.
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