BILT Raises $250 Million, Ditching Wells Fargo & Launching Three New Cards

BILT has announced a funding round of $250 million at a valuation of $10.75 billion. As part of this they have also announced that they will be ditching Wells Fargo as a card issuing partner and instead partnering with Cardless to launch BILT 2.0. In total three new cards will be launched:

  • No annual fee
  • $95 annual fee
  • $495 annual fee

The new cards will launch in 2026. We don’t know exactly what these cards will look like benefits wise but they did send out a survey. It was rumored that Wells Fargo was losing $10 million a month on the BILT card so this change of card issuer is not a surprise. The partnership with Wells Fargo was due to end in 2029 and according to WSJ it was Wells Fargo that decided to exit the agreement. BILT will also be expanding into mortgages, student housing and Condo & HOA.

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78 Comments
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clow
clow (@guest_2098053)
July 12, 2025 21:36

This company has a 10 Billion valuation…

Bunny Lebowski
Bunny Lebowski (@guest_2097577)
July 12, 2025 01:20

Every Blogger is saying Bilt is ditching/booting Wells Fargo…..why? Richard?………Wells is in fact dropping Bilt……………why not be different and tell it like it is………………you are Doctor of Credit, we hold you to a higher standard.

Kevin
Kevin (@guest_2097008)
July 11, 2025 12:18

Glad to hear WF is being cut. Shitty bank with a history of misuse of consumer data and losing it as well.

progapanda
progapanda (@guest_2097954)
July 12, 2025 18:24

Cardless, of course, is going to provide GDPR-level consumer data protection and high-touch personalized client service to everyone amirite?

TheBlindLife
TheBlindLife (@guest_2096981)
July 11, 2025 11:40

You know they were scraping the bottom of the barrel if Cardless was the choice for their new card partnership. How many major players told them GTFOOH.

Mike F
Mike F (@guest_2096964)
July 11, 2025 11:00

To be fair, Wells Fargo ditched BILT as they were losing millions a month.

Midnight 🔗
Midnight 🔗 (@guest_2096927)
July 11, 2025 10:15

Cardless. Everybody is gonna be cardless when they discontinue ther product like almost all of their products have been.

Kevin
Kevin (@guest_2097021)
July 11, 2025 12:52

No I think they will just devalue them to the point that no one use care or use them.

The Joker
The Joker (@guest_2097064)
July 11, 2025 13:42

Why so serious?

B
B (@guest_2097185)
July 11, 2025 16:15

Or they will devalue first then discontinue like all their other cards

JA
JA (@guest_2096823)
July 11, 2025 04:36

I believe Kenneth Chenault who is steering BILTs ship will morph this into a quasi Amex type card. Its what he knows, its a pathway to a lot of profit. With the annual fee component whatever their losses will start to evaporate. They will probably add some sort of coupon book.

The free card will offer very little in terms of transfer. 95 dollar card will be a sweet spot. The more expensive one will offer TSA/Clear and probably some lounges.

Jack
Jack (@guest_2097030)
July 11, 2025 12:57
  JA

I wonder if the free card will keep the no foreign transaction fee.

B
B (@guest_2097039)
July 11, 2025 13:05
  JA

BILT has been profitable. Issuers have not been

GundamWing01
GundamWing01 (@guest_2097250)
July 11, 2025 17:22
  JA

yes. but dont forget the critical nature of the supporting host bank. amex is like apple. full vertical integration. BILT w/ cardless (first electronic bank) is DOA. but i guarantee the deal was done via extremely favorable terms for BILT to basically build out and maybe even acquire cardless in the future. i can see this happen in the next 10yrs.

MonkeyBusiness
MonkeyBusiness (@guest_2096819)
July 11, 2025 03:25

We’re also neglecting to mention that BILT said they’d expand into mortgage payments in 2025. This has apparently been delayed til 2026.

frigaliment
frigaliment (@guest_2097108)
July 11, 2025 14:59

I’ve been using BILT to pay mortgage for over a year

Abhi
Abhi (@guest_2096818)
July 11, 2025 03:19

My guess is they will follow Chase route. No AF card will earn points but cannot transfer to airlines. I hope not.

John
John (@guest_2096871)
July 11, 2025 08:16

That would be hella-lame.

MonkeyBusiness
MonkeyBusiness (@guest_2096800)
July 11, 2025 01:35

Why the misleading title? Wells Fargo ditched BILT because they were losing too much money.

Jack
Jack (@guest_2097032)
July 11, 2025 12:59

BILT probably wanted to expand their lineup and bring in new benefits, which was the perfect excuse for WF to leave their contract.