Update 02/26/18: During Airbnb’s last keynote they announced that they would be launching the superguest loyalty program. They plan to offer it to 10,000 guests as a trial this summer, with it being rolled out to the entire userbase by year’s end.
Official @Airbnb account is also asking for benefit ideas:
Superguest, coming soon
Let’s build the world’s best travel membership program together. Tell us: what perks would you want? pic.twitter.com/Bd6tOyPibo
— Airbnb (@Airbnb) February 22, 2018
Original post 01/15/18: Co-founder and CEO of Airbnb, Brian Chesky sent out the following tweet:
If Airbnb had a guest membership program, what benefits would you want?
— Brian Chesky (@bchesky) January 14, 2018
Fellow co-founder Nathan Blecharczyk said he was surprised that Airbnb didn’t already have a loyalty program during the Skift Global Forum last September as well. There are also some interesting replies that Chesky made to suggestions, such as:
Thanks, Greg! Concierge is a great idea (we offer with our lux product) and late check-in is something we will make easier…
— Brian Chesky (@bchesky) January 14, 2018
great idea. special access is a cool idea
— Brian Chesky (@bchesky) January 14, 2018
I’d honestly recommend reading the comment thread (and making your own suggestions). It seems Chesky is less interested in loyalty point/free night suggestions and more interested in actual benefits so I wouldn’t assume that any point program would be added (and if it is they probably don’t need advice on the structure).
