Posted by William Charles on February 26, 2018
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Published on February 26th, 2018 | by William Charles


Airbnb Loyalty Program ‘Superguest’ To be Launched This Summer

Update 02/26/18: During Airbnb’s last keynote they announced that they would be launching the superguest loyalty program. They plan to offer it to 10,000 guests as a trial this summer, with it being rolled out to the entire userbase by year’s end.

Official @Airbnb account is also asking for benefit ideas:

Original post 01/15/18: Co-founder and CEO of Airbnb, Brian Chesky sent out the following tweet:

Fellow co-founder Nathan Blecharczyk said he was surprised that Airbnb didn’t already have a loyalty program during the Skift Global Forum last September as well. There are also some interesting replies that Chesky made to suggestions, such as:

I’d honestly recommend reading the comment thread (and making your own suggestions). It seems Chesky is less interested in loyalty point/free night suggestions and more interested in actual benefits so I wouldn’t assume that any point program would be added (and if it is they probably don’t need advice on the structure).

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I don’t know how they will possibly be able to standardize benefits like late checkin, or any traditional hotel-style benefits. The nature of Airbnb is gonna make those pursuits really difficult. I think it would make a lot more sense to just have a points-based reward program for discounts and such

Probably the biggest issue I have with AirBnB is that cancellation policies are all over the place. If Superguests could get some kind of assurance around this, I would certainly sing their praises.

I’m been traveling the country for over a year and have been using Airbnb a lot. It seems odd to me that our loyalty hasn’t been acknowledged in any way. I would love to see a points or rewards system in place. Would love to see superguest status initiated!

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