Amazon Whole Foods To Charge $9.95 Delivery Fee From 10/25

Amazon has announced that they will be charging a $9.95 delivery fee for Whole Foods orders.

Dear Prime Member,

We are writing to let you know about an upcoming change to Prime grocery delivery benefits at Whole Foods Market in your area. Starting October 25, 2021, delivery orders from Whole Foods Market in your area will include a $9.95 service fee. This service fee helps to cover operating costs so we can continue to offer the same competitive everyday prices in-store and online at Whole Foods Market.

One-hour grocery pickup at Whole Foods Market will continue to be free for Prime members in your area. Other exclusive benefits for Prime members at Whole Foods Market include special deals throughout the year and an additional 10% savings on top of sales prices storewide (excluding alcohol). Additionally, Prime members with an Amazon Prime Rewards Visa card will continue to get 5% back on all credit card purchases in-store and online at Whole Foods Market. Two-hour grocery delivery from Amazon Fresh remains free for Prime members.

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Tina
Tina (@guest_1272359)
October 25, 2021 12:22

I can get food several places without the $9.95 charge, so I’ll delete my Whole Foods order and shop elsewhere…

Aaron
Aaron (@guest_1258578)
September 27, 2021 12:05

It’s already $9.95 for Whole foods order in Chicago

cows123
cows123 (@guest_1258572)
September 27, 2021 11:54

Since Amazon’s Whole Foods Market chooses to only locate stores in trendy neighborhoods for trendy people (The same exact trendy neighborhoods that Trader Joes, the only other supermarket that seems to open new locations, puts it’s stores in, while other places have had most of their supermarkets driven out by rising rents), hows about a $10 per order delivery discount for the money they save by not paying for the cost of a store for people who they choose to not afford that option to.

JB
JB (@guest_1258654)
September 27, 2021 15:36

Whole Foods has a comparatively small share of the US grocery market and aims at a pretty niche audience, as you observe. If the bigger fish aren’t opening stores by you, why would they?

jim
jim (@guest_1258710)
September 27, 2021 18:25

What in the world are you talking about?

Philadelphuture
Philadelphuture (@guest_1258534)
September 27, 2021 10:21

This does not surprise me. I have recently visited some WFM in wealthier areas in Connecticut, and multiple times there have been more employees packing delivery/pickup orders than there were actual customers shopping the floor.

The West Hartford and Fairfield, CT locations in particular removed most if not all of their cafe seating (likely due to COVID) and now they are delivery staging areas. The Fairfield store in particular had so many employees packing orders that they lacked enough shelf space to store everything.

Tommy
Tommy (@guest_1258520)
September 27, 2021 09:37

Fresh is still free delivery. Don’t they just get everyone from Whole Foods anyway?

aubergine
aubergine (@guest_1258648)
September 27, 2021 15:10

Fresh usually comes from their warehouse, WF usually comes from the actual store. I can’t see WF delivery making sense or sticking around in the future tbh

Alan
Alan (@guest_1258485)
September 27, 2021 04:24

Only going to WF to get free after ibotta items lately anyway. Their deals dried up during the crisis.

burrr
burrr (@guest_1258464)
September 27, 2021 00:17

Bezos to Mars!

Raymond
Raymond (@guest_1258379)
September 26, 2021 18:22

In other words, please fund upcoming bezos intergalactic space trip.

Matt Katakis
Matt Katakis (@guest_1258371)
September 26, 2021 17:57

Surprised they didn’t think to make this free for Amazon card holders. Would incentivize signups most likely. Maybe it’s not necessary as AMEX will likely soon have an offer err coupon for reimbursement off a few of them.

Mark
Mark (@guest_1258360)
September 26, 2021 17:30

They’ve already been charging that for a month here in Massachusetts.

MisterBill
MisterBill (@guest_1258555)
September 27, 2021 11:15

And obviously it didn’t cause them to lose enough business for them not to roll it out everywhere.