[Update 12/9/17: Card will be discontinued in February 2018.]
When American Express launched their coalition loyalty program Plenti they also launched a co-branded Plenti credit card. That loyalty program has been struggling recently with founding partner AT&T set to leave the program on October 31st. It looks like American Express has discontinued the Plenti card, it no longer appears in their credit card line up and all direct links to the card have also been removed. This isn’t exactly a huge loss since the card was awful, hopefully American Express replace it with something that is even remotely worth applying for.
American Express made the following comment:
American Express launched Plenti in 2015 in partnership with major brands in a variety of retail categories. While Plenti has grown in scale since its launch, a number of factors, including shifting priorities among some founding partners and changing competitive conditions in their industries, have led to recent public announcements from certain founding partners regarding their future loyalty plans. American Express is in confidential discussions with a few remaining Plenti sponsors regarding the future of the program.
We’ve asked specifically about the Plenti card & received the following response:
We are evaluating the Plenti credit card and have decided to suspend new applications for the product. We will provide additional information at the appropriate time.
From my reading it looks like American Express are planning to end the Plenti program entirely, but let’s see what happens.
