In the new slew of Amex Offer deals that were released today, as is common on the first of the month, people have been noticing something a bit different. Amex now targets customers with offers to a very specific nearby restaurant. These are targeted to work at one specific restaurant within the chain, not chain-wide. They are typically offers for a discount of 15-30%, max $20 in discounts. (I assume they can be used across multiple visits to the restaurant, but I don’t have any myself to check the terms.)
For example, you might see an offer to get 20% off at one specific Dunkin Donuts store, and the offer (ostensibly) won’t work if you use at a different location. Most of these restaurant offers are for smaller restaurant chains which may only have a few locations total, though there have been some reports for a specific store within a larger chain too.
Amex is probably targeting restaurants near you based on your home address. Some have noticed offers which aren’t even at the closest location; it’s possible the restaurant chain is trying to increase traffic to that specific location.
