Amex has removed the option to link an Amex card to social media platforms Twitter and Facebook. Now, it prompts you to ‘Log in with your americanexpress.com account’ to add an offer. You can see what it used to look like here. The Twitter enrollment link errors out.
Chuck you are correct we do not have offers on Twitter/Facebook any longer they are available on line or via mobile app.Enjoy the day^Julie
— Ask Amex (@AskAmex) January 18, 2018
Those who’ve been in the game for a while remember how we used to link each card to Amex Offers via Twitter to help us get these offers. The goal was two-fold:
- Get offers on third-party Amex cards like BBVA, Wells Fargo, etc. These cards aren’t run by Amex and don’t have Amex Offers in their login, but could be saved via Twitter.
- Save time by having offers sync automatically with various automation schemes, without having to login and save Amex Offers manually.
Most offers were available both in the login and via Twitter, with a few targeted offers available only in the login. Now, all Amex Offers run only through the login. And unless something changes in the future, there isn’t any way to get Amex Offers on third party Amex cards. (Note: Serve cards have Amex Offers in their login.)
We’ve seen this shift slowly over the past year, now it’s official. I assume they wanted to cut down on the bots and on people getting it on so many cards.
Thanks to reader Jason for tipping us off to the change
