Posted by Chuck on January 18, 2018
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Published on January 18th, 2018 | by Chuck

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Amex Offers on Twitter/Facebook is Dead

Amex has removed the option to link an Amex card to social media platforms Twitter and Facebook. Now, it prompts you to ‘Log in with your americanexpress.com account’ to add an offer. You can see what it used to look like here. The Twitter enrollment link errors out.

Those who’ve been in the game for a while remember how we used to link each card to Amex Offers via Twitter to help us get these offers. The goal was two-fold:

  • Get offers on third-party Amex cards like BBVA, Wells Fargo, etc. These cards aren’t run by Amex and don’t have Amex Offers in their login, but could be saved via Twitter.
  • Save time by having offers sync automatically with various automation schemes, without having to login and save Amex Offers manually.

Most offers were available both in the login and via Twitter, with a few targeted offers available only in the login. Now, all Amex Offers run only through the login. And unless something changes in the future, there isn’t any way to get Amex Offers on third party Amex cards. (Note: Serve cards have Amex Offers in their login.)

We’ve seen this shift slowly over the past year, now it’s official. I assume they wanted to cut down on the bots and on people getting it on so many cards.

Thanks to reader Jason for tipping us off to the change



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Blue
Blue

I have a theory that they are finding “social media engagement” is basically worthless. It’s like the Marriot NFL promo–they ended up blowing a huge amount of money for burner Twitter accounts to repost to no one.

T
T

How does burner account help anyone for Marriott points? I assume one will have to eventually consolidate the points into one account to make use of the points?

Blue
Blue

Burner Twitter accounts.

JC
JC

Never understood why Amex didn’t develop a backend system like the system Bank of America’s BankAmerideals uses which is run by Cardlytics or Visa Offers is offering for Uber and now on select Chase Cards for their partner cards. This seems like a wasted opportunity since they obviously already have the targeting algorithms designed and the platform designed for the Amex website.

William Charles

Not sure I understand what you’re saying, they do have a backend system like this…?

JC
JC

Sorry for not stating clearly. You are correct that Amex has a backend system for their own use which is currently used to serve up Amex offers on the americanexpress.com website. However, what I was trying to say previously is I never understood why American Express didn’t link the backend they developed with their third party card issuers such as Citi, Bank of America, USBank, etc. to serve up (offer) Amex offers whether it was a separate login hosted on the Amex website or the offers were directly presented on the third party Amex card website similar to BankAmerideals.

Especially since social media is no longer offered by American Express, they should consider offering Amex offers to their third party card products in some way shape or form since I would imagine the cost would be minimal since they already probably have most of the systems designed. The primary hurdles would be getting approval from cardmembers to serve up offers if it was hosted on the Amex website or from the third party issuer if hosted on the third party issuer’s website.

William Charles

I think American Express sees AmExoffers as a unique point of difference and use it to attract card members. Licensing that out to other card issuers doesn’t make a lot of sense in that context. I think part of the reason they did allow these social linkings is that it would mean that third party american express credit cards would work.

Nick
Nick

The big loss is being able to add offers to a card they may have screened out on their website (i.e. Hilton offers didn’t always show on Hilton cards).

Leo
Leo

For those blacklisted by Amex, it was a great workaround to take advantage of AMEX Offers on non-Amex bank cards. Bummer.

Duke I.
Duke I.

The work around is to create a single login for each credit card.

Gerald
Gerald

I’ve had no problem using multiple tabs on Firefox.

Vic
Vic

Agree. Although I do have many Amex log-ins, I have no problem with multiple tabs either.

Sometimes old interface helps too.

Jason smith
Jason smith

Amex has been losing most of the big name sponsors for these offers and it is because they never restricted the Authorized users. A perfect example of this was the 20 back on 100 Staples off from holiday 2016. It opened at midnight PST and was filled up by 4:30 PST. People who had 70 authorized users got the offer 70 times while people who had 1 card didn’t get the offer even once because it was filled up. How does that in any way benefit Staples? If anything, it lost them business as many people were upset that they didn’t get the offer. I never understood from the outset why Amex didn’t restrict it to 1 per main card only.

Mike
Mike

Excellent news!! Now I can finally deactivate my @HiltonAmex Twitter account and not have to deal with misdirected messages and Tweets from Hilton AMEX cardholders complaining about foreign currency conversion fees and cash advance charges. Having only 1 channel, AMEX.com, for these offers is much more convenient and consumer friendly.

Leo
Leo

You should offer to sell that Twitter handle to Amex now!

xpiredsodapop
xpiredsodapop

Enjoy the day.

AB
AB

Damn! Stacking Amex and BBVA offers on the old NBA card got me double dips like $13 off $30 at local retaurants, Starbucks, etc.

Not to mention making money off Hulu one time.

This one hurts.

Albrecht
Albrecht

Amex Offers is now almost useless anyway. I haven’t used once since Spring of last year.

farsighted99
farsighted99

I’m considering cancelling some of my Amex cards because the offers are so useless. They used to be a lot better.

eileen
eileen

so is there no way to do offers like this anymore, “Get offers on third-party Amex cards like BBVA, Wells Fargo, etc. These cards aren’t run by Amex and don’t have Amex Offers in their login, but could be saved via Twitter.”?

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