Amex sent out a letter telling cardholders that Plenti Amex cards will be discontinued, and all cards will be closed on February 16, 2018.
We are writing to tell you about an upcoming change to your Plenti Credit Card from Amex (“Card”). On February 16, 2018, the Plenti Credit Card will be discontinued, and as a result, your Card Account will be cancelled.
We noted in October that the card is no longer available for signup, a lead-up to the decision to pull it completely. Oddly, it seems they aren’t offering to convert the card to something else like the Blue Cash Everyday. Maybe they don’t feel the Plenti credit card demographic is profitable? I can see people being upset they signed up for a card only to have it close completely a year later. They have a long FAQ which you can read if long-winded is more your speed.
A broader question is what’s happening to the Plenti program as a whole in the long term. Lots of partners left them recently, and they openly admit discussions about the future of the program. The assumption is that it’ll end soon entirely. My guess is they’ll announce it’s demise sometime in a few months and then give us until the end of 2018 to redeem points. We’ll see.
Hat tip to reader Melanie and r/churning
