[Beta] Lyft Introduces All-Access Plan, 30 Free Rides Up To $15 After Paying $200 Membership Fee

Update 07/23/18: Lyft has sent out a new batch of e-mails offering people access to the program. E-mail subject line is ‘Be one of the first to try our All-Access Plan’. Hat tip to Travel With Grant via e-mail.

Update 05/10/2018: According to TechCrunch Lyft has settled on the pricing of $200 for 30 free rides up to $15 each. If a ride is under $15 it will be free and one ride will be used (no rolling the remainder over). If a ride is above $15 then pass holders will receive a $15 discount. Regular Lyft users will receive an invite to join the waitlist starting from today (will show up as a notification bar in app). This has the potential to be $450 in savings (if you take 30 rides of $15 or more) for $200. Your average ride needs to be over $6.67 if you take 30 rides to break even.

 

Lyft is launching a new beta program called ‘All-Access Plan’. The idea is that you pay a monthly membership fee and receive all your standard Lyft rides (up to a maximum of $15). The offer one reader received was as follows:

  • Pay $250 each month
  • Receive your standard Lyft rides (up to $15 per ride) for free
  • Maximum of 30 free rides per month

Best case scenario you pay $250 and get $450 in rides. That’s not a fantastic deal, especially if you consider not all 30 rides will hit the $15 per ride cap. If a ride is over $15, then it basically just applies a $15 discount and you’re charged the amount over $15. You need your average ride to be over $8.5 to come out ahead. Uber offers a similar program called Uber Plus Pass. The value proposition of that pass has been much better though where you’d pay a fee of $10-$20 and then get discounted rides (either a 10 or unlimited ride cap). The problem with Uber Plus Pass is that the passes have been too good a value and have sold out extremely quickly making it next to impossible for most users to get a pass.

Update: Another reader received the same plan, but the cost was $199. Looks like they are split testing different pricing plans to see what sticks.

Hat tip to reader @DetailMyLife/

Subscribe
Notify of
guest
The comment form collects your name, email and content to allow us keep track of the comments placed on the website.

22 Comments
newest
oldest most voted