Experian has launched something called ‘Experian Go‘. The idea behind Experian Go is to allow consumers with little or no credit history to build their credit report. Once users sign up they have an authenticated credit report and can then use Experian Boost to add utility and telecom bills to their credit history. Experian Go also offers financial offers to users.
This really just seems like a way of promoting Experian Boost and also pushing financial offers (presumably with affiliate links/partnerships).