Kroger has started a nationwide launch of two new products: mobile payments and a new rewards card
Mobile Payments ‘Kroger Pay’
In the existing Kroger apps, functionality for payment has been added. Users will enter a PIN or biometrics and will then be given a QR code to scan to pay for their items, payment will then be taken from the linked cards. This will also automatically add any loyalty card information as well without also having to present a loyalty card (including saved offers). This has been tested in Columbus, Ohio and will be rolled out to 10 new markets before being rolled out nationwide later in the year.
Kroger Rewards Debit card
This card is currently available in Columbus and Colorado and will be rolled out nationwide later this year. It isn’t clear what benefits/discounts this card offers but the rewards do stack when using Kroger pay.
Our Verdict
Mobile payments system actually seems to make sense, rather than having to give both my payment and loyalty details it’s easier to just use Kroger pay to complete the purchase.
