[Update 7/7/20: This is slated to launch later this month, according to Vox’s Recode report.]
Walmart currently has a membership program called ‘Delivery Unlimited’ where consumers can pay $13 monthly or $98 annually for unlimited grocery delivery. Walmart is planning to overhaul this program and replace it with something called Walmart+ (Walmart Plus) that is seen to be more of an Amazon Prime competitor. While Prime offers video streaming, Twitch & other benefits Walmart aims to entice customers with:
- Prescription discounts
- Fuel savings at gas stations
- Scan & go in system (something Walmart has tested before more than two years ago)
To begin with Walmart+ will launch a pilot program that is expected to go live sometime this month, it’s unclear how long that test will be currently. At this stage the annual fee is not clear and Walmart might try different price points during the pilot program.
Hat tip to Recode
