Comenity Bank issues & manages the Virgin America co-branded credit cards. The website listing these cards now states that they are no longer accepting new applicants and current cardholders will be notified of any changes to their account.
On the Virgin America website they are now advertising the Alaska credit card instead (Alaska airlines acquired Virgin America). What will happen to existing cardholders will really depend on the contract Comenity Bank & Virgin America had, there are two realistically options:
- Bank of America will purchase the backbook from Comenity Bank and Virgin America cardholders will be product changed to the Alaska card.
- Comenity Bank will product change them to another Comenity Bank card
I think the first option is probably more likely as Comenity don’t have any non-branded credit cards available so they’d need to create a new product to product changes existing cardholders into. You can read our reviews of the now non-available Virgin America cards here.
Hat tip to MMS
Still got approved with a pre-approved offer
Link below is to a data point, *a blog post*, of a recent application to Comenity for the VX Visa Signature card. They approved me, mailed the card, and then subtly closed my account on 4/27. Stating this due to “high risk” data they later found on my credit report, the exact same report they pulled four days earlier to instantly approve me for a $10k CL.
http://wp.me/s6o71W-4557
I applied for the Premium one on Sunday. I have not received the card in the mail yet. Let’s see how things will develop …
Wishful thinking: BOA will purchase the portfolio and my card will be converted to a special version of Alaska card that comes with benefits closely similar to those on VX card …
my annual fee comes due next month lets see what they do
Damn that reminds me I have my AF coming up next month as well. I think they will charge it, wonder how they will process it when lets say they switch over to AS card (which I think will happen sooner than later).
My AF came up this month, deciding whther to close or not. May be worth it for the 4,000 anniversary bonus, if they still give it. and then transferring later for the 1:3 conversion
ignore prior message. no annivesary bonus on this card. will be cancelling
I hope we get converted to AS card and get some kind of offer along with it like jetBlue had when they switched from AmEx to Barclays.
One thing I am going to miss with VX going away is getting to silver status quickly through a spend.
Comenity also has a history of closing the card account when the co-brand relationship is lost.