The Offer
- Open an Ally brokerage Self-Directed Trading account and get a $200 bonus when you transfer at least $1,000 into the account:
- Open an eligible new Self-Directed Trading account by selecting Open Account on this page by 10/15/2025.
- Transfer in a minimum of $1,000 into the new account within 60 days of opening it. (FYI: It’s OK to do so over multiple transfers.)
- That’s it — keep your account open and in good standing to receive your $200 bonus.
There’s also a similar offer on the page showing for the robo-portfolio. Here we’re highlighting the offer for the self-directed account.
The Fine Print
- Valid from 8/7/25 through 10/15/25.
- New customers to Ally Invest (who do not currently have, nor previously had, an account with Ally Invest) can get a cash bonus of $200 for opening an eligible Ally Invest Self-Directed Trading account or Robo Portfolio account and meeting the below criteria.
- Individual Retirement Accounts (IRAs), trust accounts, and Personal Advice accounts are not eligible.
- Transfer a minimum of $1,000 in cash and/or securities within 60 days of account opening. You can make multiple transfers to reach the minimum requirement of $1,000.
- Keep your account open and in good standing under the AIS Customer agreement until we add the bonus to your account. We’ll pay your bonus within 30 days of your account reaching $1,000.
- Note: Market activity that causes your portfolio value to rise above $1,000 will not qualify; also note that instances of market volatility causing your portfolio to drop below $1,000 will not disqualify you.
- Bank and investment bonuses are taxable and typically get reported by the bank on a Form 1099.
Our Verdict
Seems like an easy $200 bonus with $1,000 tied up for 30 days. The bonus should post within 30 days and then you’re free to transfer out the funds and the bonus, if you’d like. This is from the most simple bonuses from a bank/brokerage that we’ve seen.
This bonus should work whether you transfer over investments via ACATS or whether you simply deposit $1,000 in cash into your Ally Invest account. You can let the $1,000 sit there or you buy up an investment or buy SGOV or whatever you’d like. Nice chance to try out Ally self-directed investment account.
Note again, this bonus is only for those who never had an Ally Invest account before. Many of us, myself included, have been targeted for various signup offers in the past and may have opened an account before.
We’ll add this to our list of Best Brokerage Bonuses and maybe to the our list of Best Bank Bonuses as well.
Hat tip to readers JD and DA and Joey