American Express has been known to send out complimentary gifts to some cardholders. For example: $250 Tiffany giftcards, $250 BLADE gift cards and Amazon Echo’s. There doesn’t seem to be any rhyme or reason as to how cardholders are selected (but I highly doubt it’s random. It’s most likely criteria the the gifters choose similar to AmEx Offers).
Reader SLG reports receiving a $100 gift card to Vince.
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Envelope says “In appreciation of your card membership, here’s an exclusive gift for you.”
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Outside of card says “Your loyalty deserves something special.”
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Inside of card says “In appreciation of your card membership, we have enclosed a complimentary gift card just for you. We hope you will enjoy it.”
There is also a Twitter hashtag: #amexappreciates. People look to have received gift cards to Bonobos as well. It’s highly doubtful you’ll receive one of these, but at least you know what to look out for I guess.

