Posted by Chuck on February 25, 2016
Business Credit Cards

Published on February 25th, 2016 | by Chuck

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Amex Adds Once-per-Lifetime Limit to Business Cards Signup Bonus

The sad news just broke that Amex has added their once-per-lifetime limitation to the terms of their business credit cards.

Previously, only the personal Amex cards were limited (as of the past few years) to getting the bonus just once-per-person per lifetime whereas business card bonuses could be had once every 12-months. Now, all business credit cards have the once-per-lifetime lingo.

Here’s what it looks like (highlighting mine):

Screen Shot 2016-02-25 at 3.05.38 PM

Welcome bonus offer not available to applicants who have or have had this product.

Milestomemories notes that the SPG business card does not yet have the new terms, and still shows the 12-month limitation (after 12-months you can get the bonus again).  On the application page, the new rules are showing.

Will the limit materialize?

The big question is if Amex will enforce the limit. I assume they will implement it, and this is part of a push to limit churning the bonuses. It’s still possible that it will take time until it becomes actual policy so you may be able to apply now and still get the bonus. Of course, we won’t know for certain until the spend is done and we’ll see if the points do or don’t post.

Also, note that we’ve discussed how certain targeted offers sent out by Amex (via mail or other means) often don’t have the once-per-lifetime lingo, and those will work to get the bonus a second time.

Thanks to Milestomemories and Dansdeals for reporting this change 



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Dave C
Dave C

The hits just keep in coming…

Lantean
Lantean

wow… this is sad.
i wonder if there will be a point where the banks will start hurting because of this as well… the downward spiral cannot be good for them either.

Colin
Colin

Okay. Is this per-business or per person? Ie. Could you have get the bonus with an LLC that you own, and a sole proprietorship?

Gary
Gary

Once per SSN.

Colin
Colin

That. Blows.

Gary
Gary

We’ve basically hit the end of the road. For those following the news recently, Citi churning took a huge hit, Chase is either dead or almost dead for churners, BoA is basically dead, and now this with Amex (who’ve been very rough the past few months, if you know what I mean). MS has also had an incredibly rough year. And most airline loyalty programs have changed to revenue based mileage earnings, and hugely devalued their award charts. It’s basically game over. Twas a nice saga in history.

Lantean
Lantean

why is BoA dead? unless you do multiple of the same card on one day you can still churn, no?

Stephen
Stephen

You can definitely still churn BoA products for now, it’s just the multiples in a day that don’t work anymore.

JamaicanReefer
JamaicanReefer

BoA is not dead but you cannot churn. Try and you will receive the “Too many inquiries during the past 12 months”. At least that is the case with my accounts.

korrinda
korrinda

I got the same rejection too. Do you have any idea how many is “too many”? Or it is a lifetime ban?

Stephen
Stephen

I have about 15 HPs on my TransUnion and went after 5 Alaska cards in 2015 spread out with a few months in between; 4 personal, 1 biz. Not denied for any. I even picked up another one last month. They’re definitely not dead for churning.

Dave
Dave

Did something happen recently with Citi churning? Are you talking about 2BT?

Gary
Gary

Yes, something very distressing happened with citi recently. The less it’s spoken about, the better. Not sure what you’re referring to about 2bt.

Mark O
Mark O

Are you talking about the shut downs?

Chao
Chao

AMEX stock is not doing well, why keep coming negative changes?

William Charles

Because churners aren’t profitable customers?

Lantean
Lantean

i wonder if anyone who pays their bill on time and redeems the rewards wisely is actually profitable for them. they want customers who carry a balance or redeem the points for toasters or ideally both.

Paul
Paul

Anyone who pays on time is considered a “deadbeat” in the credit card industry. Name says it all from their perspective.

The ideal customer is someone in the 660-720 FICO range – good enough metrics to get a card, but poor enough credit to have a balance. That’s the “sweet spot” for credit card companies.

William Charles

Depends on the reward structure of the card, they make a lot of money on interchange fees.

D
D

Curious as to how this will work with similar personal/business cards.

Example: If I have an SPG personal card already, will I receive the bonus for the business version now?

William Charles

Yes, shouldn’t be an issue since they are considered a different product by American Express.

Stephen
Stephen

Does anyone think with Amex’s “one per a lifetime” policy on both business and personal I should close down all existing accounts with Amex and then hope that they send me a targeted offer in the mail for cards that I’ve already had without that language in the future?

JamaicanReefer
JamaicanReefer

There is more value to credit lines and opened accounts than just sign up bonuses…those who are late are simply late and those who understood how to sail during the past several years are well ahead… Of course only until the future flights and hotel stays deplete our accounts. The sign up bonuses will not be enough to replenish them.

Elliot
Elliot

SPG has the language on the application page too.

PedroNY
PedroNY

Bummer. At least there are still other churning opportunities.

Cheers,

PedroNY

Gary
Gary

Such as? What lucrative churning opportunities are still out there?

jack
jack

Chase, BOA.

Gary
Gary

Chase? Ever heard of 5/24? And not much left in BoA.

Zachary
Zachary

I guess this is just a part of cutting $1 billion in costs plan.

tbradnc
tbradnc

It’s good to be (happily) married.. 🙂

RJ
RJ

BofA will die too because of all the chatter on here. They do read this.

Gary
Gary

Dead things don’t die. For all practical proposes, BoA churning is dead m

RAUL
RAUL

Lol u expect him to spill the beans here? Might as well call up the credit card company and tell them what he’s up tonot according to Stephen. He posted here that he got 5 alaska cards in 2015. Just cuz ur unable to churn these with BofA don’t mean it’s not possible.

Gary
Gary

I won’t elaborate, but let me just say that there are things done in this game that would blow the minds of many. 99% of the population doesn’t even know when an opportunity gets shut down, because they didn’t know it ever existed. Too much said already, I’ll stop here.

Gary
Gary

I won’t elaborate, but let me just say that there are things done in this game that would blow the minds of many. 99% of the population doesn’t know when am opportunity is shut down, because they were never aware that it existed. Enough said, I’ll stop here.

sl
sl

I just got an offer for 150k Platinum Business for 15k spend. Has absolutely no language on restricting per 12 months, 24 months or “not eligible if you’ve had the card in the past “. Called the application dept to apply over the phone. Rep plus his manager confirmed that per terms, basically if you have the card or not, you’re eligible, doesn’t matter. No restrictions whatsoever.

Would you say that only credit cards have the new terms and not their charge cards?

William Charles

No. Targeted offers often don’t have this language, doesn’t matter if it’s charge or credit. Would love that offer.

sl
sl

In fact, I have 2 150k Platinum Business offers and 2 to 4 gold offers with the same “no restriction”. this can’t possibly be only me…anyone else seen these? Received I the mail this week

D
D

Can you email me? aturner2472@berlin.com.

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[…] As of February 25th, 2016 it’s also only possible to get each credit card bonus once per lifetime. Not sure if the same incremental difference applies to business cards as well. […]

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