Posted by William Charles on November 17, 2017
Credit Cards

Published on November 17th, 2017 | by William Charles


Chase Considering New Redemption Option Investment Account Deposit & Ultimate Rewards Bonus For Opening An Investment Account

Chase has been sending out a survey via their customer panel and they are:

  • considering adding a redemption option to Ultimate Rewards… you would be able to invest the cash equivalent of your points into an investment account where you can use the money to purchase stocks, mutual funds, ETFs, etc.

In the same survey they said they are considering an Ultimate Rewards bonus for opening an investment account. Tiers as follows:

  • 20,000 Chase Ultimate Rewards points for $25,000 deposit
  • 40,000 Chase Ultimate Rewards points for $50,000 deposit

Chase has identified one of their key competitive advantages over American Express is their product offerings are more diverse and they can use this for cross selling purposes. We’ve already seen this with them offering Chase Sapphire Reserve customers 50,000 points for becoming Chase Private Client customers. This would be another extension of this type of cross selling and I expect it to become a lot more of a focus for Chase as they try to recoup some of the marketing expenses involved especially with customer acquisition costs involved in the Chase Sapphire Reserve in particular.

From a consumer stand point being able to redeem Ultimate Rewards points towards investment accounts wouldn’t make any sense unless the rate was more than 1¢ per point as that is the current cash out rate. You’d hope it would be at least 1.25¢ as that’s what the Charles Schwab co-branded Platinum card offers (although that is effectively just cash even though it’s in an investment account), Chase Sapphire Reserve cardholders would be right in hoping for 1.5¢ as that’s the rate they get when redeeming for travel via the Chase travel portal. I don’t see that being an option, but who knows Chase might surprise us all.

The other way other card issuers have tried to convert credit card holders into investment account holders is by offering increased earning rates, Bank of America does this with their Preferred Rewards program. Citi also offers these types of relationship bonuses.The investment account bonus isn’t terribly exciting either, we used to post brokerage bonuses but stopped because most of the time the effort involved wasn’t worth it especially when you take into account the higher fees most of these places are charging. If Chase offered an investment account redemption option what would the rate have to be for you to consider it?

Hat tip to suuuuuu & MendZik on /r/churning

22 Responses to Chase Considering New Redemption Option Investment Account Deposit & Ultimate Rewards Bonus For Opening An Investment Account

  1. JT says:

    Cash out @ 1.25cpp sign me the f**k up! One can hope.

  2. LC says:

    Being around 30/24 and no anticipating of slowing down, this may be the only plausible way that I’ll be able to earn a big lump sum of Chase UR points ever again!

  3. BW says:

    I’d do it in a second as long as the stipulations don’t suck.

  4. Cain says:

    It all depends on the rates and additional perks. Preferred Rewards got me to transfer. If Chase was better I’d consider transferring again, but I don’t have any Chase branches nearby so that could make me hesitate as some of the perks really only apply in branch with Preferred Rewards.

  5. bob says:

    i do enjoy the ability to travel on SWA for free with a quick transfer (or a Hyatt hotel), but goddamn: if i can dump my 600K UR for a quick $7200 cash, that would be tempting.

    Especially since i don’t travel enough to really burn thru them – and i have enough points with each program already (especially other airlines) to cover me for a while.

    And once i dump them, i can start fresh with a CSR bonus and have a goal to work toward again 🙂

  6. anne says:

    I will be happy to deposit 50K into Chase investment account if they offer it. Anything that can adds up to my United or American miles, I will take it. Three of us in the family travel to Asia every summer, so I really chase all these points if possible.

  7. Steve tx says:

    I have a Chase self-directed investment account, I had to open in branch but only 1 phone call from the advisor afterwards. It was mainly opened to keep the checking account fee free after signing up for a $700 bonus last year (savings and checking). The interface is lacking and with the trade fees I wouldn’t recommend using it for more than buy and hold or index investing.

    With a real sign up bonus, aside from CPC, I would absolutely add some funds to the account.

  8. ktenorman says:

    Glad I heard this before transferring to Merrill Edge for BoA. Definitely still planning on transferring from TD Ameritrade after the commission free ETF change, but may wait to see what Chase offers.

  9. Zach says:

    if 1.25x or greater multiple on the points I would surely consider it. 1x would be a non starter.

  10. TheMonkeyTech says:

    Hope they do the 40,000 Chase UR for 50k deposit. I used to do the fidelity United deal every year but looks like Fidelity is no longer having those promos.

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