Chase Ultimate Rewards can now be redeemed for Apple products within the Ultimate Rewards redemption system. Standard redemption value for Apple products is .75 cents per point. There is currently a time-limited redemption value of 1 cent per point as part of the launch. If you don’t have enough points to cover the purchase, the system automatically uses up your points and charges the rest to your card.
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I literally don’t see any reason someone would want to shop Apple through Ultimate Rewards. Even at the current promotional 1 cent-per-point rate, you may as well redeem the points for cash and use that cash to buy the Apple product on apple.com while going through a shopping portal and using the credit card of your choice. And of course, many people get better redemption values for travel.
