Citi Launches ‘Custom Cash’ Card: 5x Points/Cash on up to $500 Spend Per Month, $200/20,000 Signup Bonus

Citi launches today the Citi Custom Cash card which earns 5x cashback/Thankyou points on up to $500 in spend per month in your top spend category and has no annual fee. Card has $200/20,000 points signup bonus.

Citi Custom Cash signup link | Another Link | Press Release

Signup Bonus

  • Signup bonus of $200 after you spend $750 within the first 3 months.

Bonus is not available if you received one for opening a new Citi Custom Cash Card account in the past 48 months.

Card Details

  • No annual fee
  • Card earns 5% cash back/points on your top spend category of the month, up to $500 in spend ($25 cashback) per month. Categories include things like Grocery, Dining, or Travel and more. Category adjust automatically to your top category each month – no need to enroll or to select your top category. You’ll be able to see your top category in the Citibank mobile app.
    • The top eligible spend categories of the Custom Cash Card are: restaurants, gas stations, grocery stores, select streaming services, select travel, select transit, home improvement stores, fitness clubs, live entertainment and drugstores.
  • Card earns 1% cash back on all other purchases.
  • Cash back is earned in the form of ThankYou Points, which can be redeemed for cash back as a direct deposit, check or statement credit. Or cardmembers can choose other ways to redeem points, including redeeming for gift cards, charitable donations, travel, Shop with Points at Amazon.com, and more.
    • If you have a Citi Premier or Prestige card you’ll be able to pool the points and then redeem them to transfer partners.
  • Low introductory rate on purchases and balance transfers for 15 months.
  • Foreign transaction fee is 3% of the U.S. dollar amount of each purchase.
  • Only one Citi Custom Cash Card account per customer.

Our Verdict

This sounds like an upgraded version of the old Citi Dividend card. Similar total cashback amount of $500 per month versus the Dividend’s $6,000 per year, but the Custom Cash is much better since it allows you to customize the categories for popular places like groceries or drugstores. Another major advantage is the fact that it earns ThankYou points and gives the option of either cashing out your points or using them toward travel, similar to the DoubleCash card which offers both options.

Could be a useful card to apply for and max out the monthly category. Also interesting as a product change option when getting rid of a card; product changing to the Custom Cash is not yet an option, but should become an option soon.

Update 6/13/21: There’s an in-branch signup bonus offer for $300/30,000 through June 17th. 

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JustSaying
JustSaying

Will this work for 5X at Costco?

Dave_B
Dave_B

5% eligible categories: Restaurants, gas stations, grocery stores, select travel, select transit, select streaming services, drugstores, home improvement stores, fitness clubs, live entertainment.

VML
VML

Gonna stick with rewards+ for the 10% rebate for now unless this has it or they get rid of it in the future

Alex
Alex

.

juniorsdca
juniorsdca

Decided to go for the card and was approved. (Yay!)
Thought about in branch offer ($300) but they are closed today. Anyway, here’s my DP:
Fico score: 832
Pulled Experian: 2 previous inquiries (new auto loan 12/20 and new credit card 04/21)
Offered $6500 limit at 13.99%
Credit Utilization is at 3% or less every month.
AAoA is 6 years.
This card is now my 30th credit account on my credit report (lol).
Was kinda nervous about applying because I have a lot of cards and available credit already. I do have the Citi Double Cash and that account dates back to 2012 (although I did a product change to the DC later). I also just made a big purchase on my DC and paid it off, so that may have helped.
Good luck to everyone on getting this card! This will work nicely with the Flex/Discover it cards Ii have to fill in any gaps although I will primarily use for 5% cash back on gym membership after I earn SUB. I like that you can redeem ThankYou points in any amount. That really makes the card user-friendly.
Glad I decided to apply!

YoniPDX

Hmm… Citi upping their game

NoFi
NoFi

Some caveats I noticed

– Restaurants excludes third party dining delivery services
– Travel and Transit are separate. Usually the things in the Transit category would be lumped into Travel by another bank like Chase or BoA, but Citi separates them

Paranoid
Paranoid

Was approved for the card. But could not add it to Google Pay. Was someone able to add it to Samsung Pay or Google Pay?

bungalo
bungalo

Interesting card. Once I’m threw with Chase 5/24 Looks like a good signup bonus for one and PC a DC to this to hold two. One for groceries, one for gas. Hell, maybe PC another for restaurant. Grab as many as you can and it’s 5% per category per card!

TB
TB

Its one per person

Jummydean
Jummydean

I went pending when I applied on Thursday and just got email saying I’m approved. Fico is over 800 and income 250k with $9,900 credit line approved

Kevin
Kevin

I’m One new in 5 months; Three new in 12 mos; Seven new in 24 mos ( including Business and Debit) and probably 6 hard inquiries. 800 cs. What are my chances…