Ebates has rebranded and is now called Rakuten. Rakuten originally acquired Ebates back in 2014, but kept the Ebates name and brand. That is no longer the case but everything else remains the same.
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BONVOY and RAKUTEN must be using the same Agency.
Such a bizarre business decision. One thing that wasn’t mentioned is that the Rakuten site that previously existed as a marketplace still exists and is still called the same (Rakuten).
If they wanted stuff under the Rakuten umbrella they should have done something like Rakuten Rebates and Rakuten Marketplace etc.
Now, if you go to Rakuten (ebates.com) and you search for Rakuten you will get a link to shop on Rakuten linked from Rakuten. Terrible branding.
They never changed the name. It’s still Ebates. A name people associate with getting a rebate! I would never remember Rakuten, or even associate it as a cash back portal.
Why???
https://www.ebates.com/ is still branded “EBates [a Rakuten Company]”, same as its been for quite a while.
Oh Please with
William Charles and 
Chuck agreeing to the general sentiment, please change the title to “Booooooo: Ebates Now Called Rakuten” (with 7 O’s, one for each letter of Rakuten) and that will better reflect article and its comments.
I’m confused. When I go to ebates.com it says Ebates “A Rakuten Company” but the ebates logo is still there. When I go to rakuten.com it is essentially the same as ebates but with the Rakuten name.
Same here, and it’s said “a rakuten company” in their logo for some time now too.
Well, this is interesting, since Rakuten bought Buy.com and went from being an Amazon competitor in the US to more of a portal to select merchants, like ebay. The Rakuten MC has been discontinued by FNBO, and this would seem to indicate that card isn’t coming back. Im not sure how this will affect the Ebates Visa, since there is no Ebates any longer.
I remember using one of the services and hating it. I some how dislike “ebates” now because of the changes…seems like the opposite of how you want consumers to feel…
I would have preferred Fak-u-ten