Gyft has stopped issuing their in-store rewards program called Gyft Points which offered 2% back in store rewards on all purchases. The change went into effect on 2/18/16 at 11 AM PST.
The Gyft Points Program still exists for special offers in the future (“Stay tuned for announcements on new ways to earn Points!”), but the regular 2% back is no longer.
You can still redeem any Gyft Points you have from previous purchases. Points expire at the end of the next calendar year from when they were earned.
It used to be possible to earn 2% back from the portal AND 2% back in Gyft Points. Then the portals dwindled, and now Gyft Points are gone. Gyft is not as enticing anymore.