Hilton hotels has announced a majority controlling interest in Sydell Group (owner of NoMad Hotels) to expand it’s existing London flagship location to other high end markets around the world. Sydell Group is already in advanced talks for 10 properties and Hilton plans to have over 100 NoMad hotels under management over time, the NoMad hotels will continue to be independently owned.
NoMad branding seems a bit off to me for a luxury offering, makes me think of digital nomads working out of cheap hotel/office spaces.
