Despite already devaluing the program earlier this year, Hilton has decided to devalue it even further. Hilton moved the program to dynamic (e.g no award chart) in 2017 and since then the easiest way to track devaluations is by looking at the maximum room rate per night:
- 2017: 90,000 points
- 2019: 120,000 points
- 2021: 150,000 points
- 2025: 200,000 points
- 2025: 250,000 points
Price raises are being seen across the board and don’t apply to only the most expensive properties. I get that some devaluation needs to occur, but two significant devaluations in the same year seems incredibly excessive. At some point you devalue the program so much that users simply stop caring about the program altogether.
Hat tip to /r/awardtravel
