Posted by William Charles on June 11, 2019
Hotel Booking

Published on June 11th, 2019 | by William Charles

103

Hilton Confirms Points Devaluation

Update 06/11/19: Hilton has now confirmed this devaluation providing this statement to VFTW:

Since the launch of Points & Money two years ago, our team regularly monitors the performance of the program and makes necessary tweaks along the way. Points & Money is performing very well and we’re thrilled so many members are taking advantage of it.

A few days ago we made a slight shift in the program and as we previously shared, while we won’t be sending updates for each and every shift, we are fully committed to delivering the best value to our members, and will carefully consider any adjustments for Hilton Honors properties.

As Points can flex depending on the hotel and date, visit https://pointsexplorer.hiltonhonors.com/ to search desired hotels, destinations and preferred dates to book your next stay at over 5,000 Hilton hotels. Hilton Honors is the only program that allows members to make use of ANY combination of Points and money starting at just 5,000 points to redeem at one of our properties.

According to Flyertalk user xyc Hilton has devalued Hilton points again, with a lot of properties now costing significantly more than they did before. It looks like this price change went into effect on June 8th. Hilton moved to a dynamic rewards program in early 2017, so it’s very difficult to determine when a large devaluation such as this has taken place. If you’ve noticed any price increases on properties you’ve been monitoring then please share them in the comments below. The flyertalk thread linked at the start of this post also contains numerous examples although it’s hard to independently verify that as I’m unsure how much the properties originally cost.

Hat tip to The Gate



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Blake
Blake

So glad I cashed out for Amazon at 0.5 cents per point. 6K in Amazon credit has been pretty nice.

James Bond

How did you cash out at 0.5 cents per point? Special promo?

Raj
Raj

Yeah, there were 2 separate days, I believe, where they allowed the accounts to be linked and points to be cashed out at 0.5 cents and you could buy Amazon GCs.

James Bond

Do you recall how long ago was the promo? More than 1 year ago?

Morgan
Morgan

Was probably 6 months ago… I think it was more a glitch than a promo.

They were for very short periods of time and many orders (including mine) got cancelled after the fact. I even chatted with an Amazon rep who refused to process my order as originally placed.

So sad I cant dump these points 🙁

Blake
Blake

I did it on Halloween as I recall.

iahphx
iahphx

The last time was around Xmas time. You had less than a day to do it. I cashed out almost 200K Honors points into Visa GCs. I saved some points, but that was probably a mistake (especially since it’s easy to gin up more). Your odds of being able to get more than 1/2 cent value at Honors — even before this devaluation — was only about 10%. I would say 80% of properties provide less than this value, and about 5% provide the half penny.

SoulEspada
SoulEspada

So I remember this promotion but I want to just run the numbers. The 200k points would have been equivalent to 1000$ at 1/2 cent a point?

Alex
Alex

haha no, $100 amazon credit

mike
mike

no, $1000….

Sarah D
Sarah D

Yes. I cashed out 180k for $900 amazon credit.

frogger
frogger

Rather have the Hilton points. I would be hard pressed to spend $6k at Amazon in this lifetime.

david
david

yeah but even if you don’t think you’re going to buy stuff amazon sells, some of those gifts cards they sell would be readily used by me in the next few years. uber and airbnb for sure.

Aki
Aki

you are probably doing it wrong,unless for some reason you avoid them.

G
G

One can buy Visa GC, OR buy Amazon GC or other GC for resale

William Shropshire

Yeah, but there are still hotels with valuations over 1cpp. But I guess if your not interested, cashing out isn’t a bad thing.

iahphx
iahphx

I have a reservation at a Caribbean Hilton that is better than 1 cpp, but most of the time, I see redemptions at below .45 cpp. That’s why cash is generally much better!

Alpaca My Bags
Alpaca My Bags

Booked West Hotel Sydney early last week for 41k/night for three nights. Same room for the exact same dates is now 46k/night so ~10% increase. Hilton Sydney is now the better value compared to last week at 44k/night.

Brian
Brian

I just spot checked a few properties. While there are some dates that seem higher (for instance, 94K vs 30K a few weeks ago), some of it may be due to seasonality. I booked a points room in November for 60K months back, and it’s still 60K today. I think dynamic pricing may be more to blame than a devalue.

philco
philco

You need to check for standard rooms not upgraded rooms. 94k sounds like an upgraded room vs standard. The upgraded rooms have never been a good deal for the most part.

Brian
Brian

Good call – checked another Sat/Sun combo a week out, and it was 40K. Later this year, it’s 25K. Again, makes me question devaluation vs just dynamic rates.

philco
philco

You could be right I didn’t dig deeper in my analysis than just checking random dates later this year. But the majority of Hiltons I stayed at in the last 18 months are up by 10-15k points/night unless they were already 95k.

iahphx
iahphx

I haven’t been watching more than a dozen Honors properties the past month, but I’ve seen no devaluation. I suspect the “problem” is that room rates are high in the summer, so the number of points you need are more.

This is in contrast to the Choice program, which really jacked up award prices on most of their properties for the summer season (they don’t have dynamic pricing, and while summer rates may be 20% more, the points required can often double).

philco
philco

My comparisons were not summer but early November (in Europe, Japan and the Middle-East). Outside of the Middle-East that doesn’t sound like a peak time. I specifically avoided the summer because I would expect prices now to be higher.

Tony
Tony

What’s point of accumulating points in a program that the value of these points can disappear overnight?

frogger
frogger

Every program devalues points. Use them as soon as possible.

George
George

With Hilton? None. Earn and burn.

With Marriott, even with the yearly Category changes, the points offer decent value for single nights on road trips (at a Fairfield, Residence Inn, or SpringHill, with free breakfast) and for 5-night stays in many locations. Worst-case scenario, you transfer to airlines at 60k:25~27.5k.

philco
philco

When I saw the FT thread I spot checked a number of Hiltons I had stayed at in the last 18 months. And about 75% showed an increase in the standard room rate that I paid with in the last 18 months. No doubt in my mind a devaluation has occurred. I should add that some of the 25% that hadn’t gone up were already 95k properties.

Tu Ho
Tu Ho

Hampton Inn & Suites Bakersfield/Hwy 58, CA was in my radar for a road trip this summer. It was 10,000 points but I didn’t pull the trigger. Now it is increased to 20,000 points. 🙁

lu
lu

I know this hotel and stayed there 2 year ago for 10K points. Howevcer last year when Hilton devalue (or re-value) properties, I checked and it became 20K. So if you found it again 10K this year, then it proves dynamic pricing more than anything else.

Tu Ho
Tu Ho

Is it Hwy 58 Hotel or North Airport Hotel? They’re all Hampton Inn& Suites Bakersfield.

Joseph N.
Joseph N.

Hampton Inn Airport was already 20,000. Hampton Inn Hwy 58 is the one that jumped up.

I have stayed there many times, and the staff at the hotel was kind of stunned at the number of point redemptions the hotel got.

I guess I got lucky. I made some 10000 point redemptions on June 5th. It’s almost like the Hilton suits want us to leave, devaluing w/o notice.

Thomas
Thomas

Los Angeles Downtown Doubletree used to be 50k now 60k

Mali
Mali

For some of the properties that I’ve been looking at recently (in san francisco, LA and NYC, with room rate from 300-400 and points from 60000-80000), there is no change.

Mali
Mali

But another fact is, on 5/30, my friend wanted to book her stay at londonhouse chicago, with $185 or 54000 points. On 6/2, she complained to me it was $185 or 64000 instead.

jim
jim

this is like stabbing on dead person! most standard room at any hilton costing $100 a night start at 50,000 points. So WHAT MORE DO THEY WANT TO DEVALUE? it is already 5 hilton point is equal to 1 cent. they want to eliminate the points program? do so and give me full cash value , the same you charge and take away my points hilton.

lu
lu

well, this is only 1 data point though. I have checked Anchorage Hilton, it cost 50K / night while cash rate is 300+ in July. That is some value, is it?

Geo
Geo

Hilton has long admired Venezuela when it comes to setting currency value. With that as the model, they could still devalue by 10* or more. Don’t ask that silly question if you don’t want Hilton to answer it!

lilurbanachiever
lilurbanachiever

Ugh. At least Marriotts still have a fixed chart. Probably won’t last longer.

David
David

Hilton Orlando bonnet creek increased from 50K to 60K per day. Waiting for points to credit back from another booking cancellation for over 10 days… Ends up paying 10K per day this week. points depreciate faster than any other reward program…

PJ
PJ

It seems like the name of the game is for properties to be slowly creeping up in points price. They do it sporadically and slightly enough that they hope people won’t notice, until a roadside Hampton is 50k/night, and their premium properties are all 100k+ and we’re all wondering when it happened. However, I will say that most of the best international bargains remain intact. 5k points/night HGI Bali, and 10k Hiltons/doubletrees in Malaysia. I recently enjoyed them at a phenomenal value.
No wonder they are being so generous with their AMEX CCs in terms of earning and welcome bonuses; they are ushering in a new era of Hilton Honors Pesos.

Ken
Ken

The DT Malaysia KL went up in price in November 2018 from 10k to 20k. Sad day since that hotel was a wonderful value.

christine stewart
christine stewart

Conrad London for November went up. It was 70, now 80. I didn’t notice changes in any of the other London hotels.

Jeff
Jeff

I paid 80k/night to stay there last September so that sounds like it might be dynamic pricing more than a deval

Sam
Sam

overspent a few weeks before burning 30,000 at this Hampton Inn as it was the only option in remote areas (this is really when AirBnB would’ve been useful). It’s still the same amount of points.

James Bond

I have seen some international Hilton devaluations a few years back. Some Hampton by Hilton properties I have stayed in South America went from 10K to 20K per night and the $ rate has stayed the same.

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