Posted by William Charles on January 16, 2019
Hotel Booking

Published on January 16th, 2019 | by William Charles

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Marriott Confirms ‘Marriott Bonvoy’, New Loyalty Program Name Will Launch February 13th, 2019

Update 1/16/19: Marriott has confirmed that Marriott Bonvoy will be the new name for the Marriott loyalty program, it will be retiring the Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest names on February 13th, 2019. No benefits will be changing in the immediate future but they are saying they are planning for more innovation in the future, I’m going to go out on a limb and say that’s code for we are going to make devaluations but we’re just not going to do them yet.

Marriott will also be renaming some elite tiers, Silver Gold & Platinum Elite will be remaining but Platinum Premier Elite will become Titanium Elite and Platinum Premier Elite with Ambassador will become Ambassador Elite. Given the massive issues the Marriott & SPG merger is still facing, I really question the use of resources here by Marriott. This type of thing is something you do when all of the issues have been rectified, meanwhile customers have had existing reservations cancelled and still haven’t been informed by Marriott.

Hat tip to OMaaT

Update 1/2/19: Loyalty Lobby has found the figurative logo for the new Marriott Bonvoy name. Logo is about as inspiring as the name. I’m guessing we will see this released sometime in March.

Original post: Earlier today a development site for Marriott was viewable by the public at https://loyalty-dev2.mi-devtest.marriott.com/loyalty/member-benefits.mi. Since then this has been pulled and is no longer viewable. It looks like the new Marriott rewards program will be called ‘Marriott Bonvoy’ (a trademark has also been filed for this name). Doesn’t look like anything else is changing apart from renaming some of the rewards tiers. The dev site wasn’t cached by google, but One Mile At A Time was able to take some pictures.



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Carl
Carl

Lol…they must be trolling us…that’s a terrible name.

Jana
Jana
parrothead
parrothead

Awful name

MSer
MSer

Yup. But perfect for an awful company.

Dan
Dan

Hope this is a joke…

Jamie
Jamie

Cringe worthy… Horrible name!

Vy
Vy

We do the cringe
More than a twinge

swg
swg

Hopefully it doesn’t come with program “enhancements” as well

Dick Bupkiss
Dick Bupkiss

Oh, you can absolutely count on major “enhancements” when this rolls out. Take that to the bank.

LWT3
LWT3

Horrible. Marriott should fire its entire marketing department.

Dana
Dana

This is even worse then Discoverist and Explorist madness

Davy
Davy

Wow. They finally found a way to make Hyatt’s World o f Hyatt look brilliant! Maybe they’ll rename gold/platinum/etc to basic, steerage, coach, coach plus, basic business, full business, and Polaris!

Mike L
Mike L

What an embarrassment for a company like Hyatt to release such a terrible logo. It looks like they farmed it out to a low rated provider on Fiverr.

Ray
Ray

Unfortunately Marriott probably paid millions to a worthless scam artist like McKinsey or BCG. Consultants are some of the most out of touch people on the planet.

Jake
Jake

Agree, never understand why people pay big bucks for these consultants to tell them something they already knew.

Happytraveler
Happytraveler

It is like insurance. If Anything goes wrong, management can say it is McKinsey’s idea

MSer
MSer

Bingo. Any time somebody hires these consultants, it’s pure cya

james
james

Name created by Seinfeld like Moland Spring?

fST
fST

That is indeed one stupid name.

NinjaX
NinjaX

what a fucking joke. i hope it was purposely “leaked” to test public opinion, but this was done on an unsecured dev server. fucking idiots. thats how data breaches happen.

anyway, i guess i dont mind being called “Titanium Elite” vs Diamond. But everybody is Titanium Nuclear Plutonium. and when everyone is going Nuclear, nobody is going Nuclear.

and now, Ambassador Elite is more like “Embarrassment Elite” Bon Voyage…

MoreSun
MoreSun

HAHAHAHA!!! Literally laughed out loud at that. It’s the best they could do after 2 years to think it through? O. M. G.

David
David

Did April fools come early? Please tell me it’s 4/1. Holy fuck that name is diabolically retarded.

Joseph Andrews
Joseph Andrews

“Holy Uncanny Photographic Mental Processes!”
In the Season 2 episode, “Batman’s Satisfaction,” Batman notices that three distinct letters are missing from a bowl of alphabet soup and Robin is so impressed with Batman’s mental acuity that he lets him know it via his “Holy Uncanny Photographic Mental Processes” statement.

Wany
Wany

Hyatt: We created stupid name for our loyalty program.
Marriott: Hold my beer.

Rowan
Rowan

This made me literally laugh out loud. Cheers to a perfect take on this rediculousness!

akjohnny
akjohnny

What’s wrong with World of Hyatt? that is a reasonable name for a program…

LDoc
LDoc

Should have named it “Convoy” because that is what all the SPG loyalists have formed and moved their business to Hyatt and Hilton.

MSer
MSer

+1

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