Published on January 16th, 2019 | by William Charles87
Marriott Confirms ‘Marriott Bonvoy’, New Loyalty Program Name Will Launch February 13th, 2019
Update 1/16/19: Marriott has confirmed that Marriott Bonvoy will be the new name for the Marriott loyalty program, it will be retiring the Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest names on February 13th, 2019. No benefits will be changing in the immediate future but they are saying they are planning for more innovation in the future, I’m going to go out on a limb and say that’s code for we are going to make devaluations but we’re just not going to do them yet.
Marriott will also be renaming some elite tiers, Silver Gold & Platinum Elite will be remaining but Platinum Premier Elite will become Titanium Elite and Platinum Premier Elite with Ambassador will become Ambassador Elite. Given the massive issues the Marriott & SPG merger is still facing, I really question the use of resources here by Marriott. This type of thing is something you do when all of the issues have been rectified, meanwhile customers have had existing reservations cancelled and still haven’t been informed by Marriott.
Hat tip to OMaaT
Update 1/2/19: Loyalty Lobby has found the figurative logo for the new Marriott Bonvoy name. Logo is about as inspiring as the name. I’m guessing we will see this released sometime in March.
Original post: Earlier today a development site for Marriott was viewable by the public at https://loyalty-dev2.mi-devtest.marriott.com/loyalty/member-benefits.mi. Since then this has been pulled and is no longer viewable. It looks like the new Marriott rewards program will be called ‘Marriott Bonvoy’ (a trademark has also been filed for this name). Doesn’t look like anything else is changing apart from renaming some of the rewards tiers. The dev site wasn’t cached by google, but One Mile At A Time was able to take some pictures.