Recap: Southwest Adds CVG, $10 Billion On JFK, Free Uber & More

 

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Dan @ Points With a Crew

While I will say that the line between an interesting headline and a “clickbait” one can be murky, I do feel as a writer that you can’t just give away the whole story in the headline.

If the headline said “Southwest adding service from Cincinnati to Chicago and Baltimore”, why would you click on it to read it?

You know I could have called it “You’ll never believe the 2 cities Southwest is flying to next! (#2 will blow you away!) 🙂

Pert
Pert

If the post doesn’t add much value to the reader, don’t post about it. The headline should summarize the article in a few words, and if the reader wants more details that’s what the article is for. If it is a PSA, perhaps no article is needed. This isn’t a novel where you don’t want to give a way the plot. I understand that your goal is to increase hits, but it is wasting people’s time.

Michael
Michael

Yeah, Doc.

Thanks for avoiding the click-bait titles, real or accidental!

Pert
Pert

I noticed in this post and also previous recaps that although you are commenting on the article having an ambiguous / click-bait headline, you are linking to it nonetheless.

Raj
Raj

As far as I can tell from other articles, the airlines and other businesses operating at JFK will pay about $7B of the $10B cost. I assume that’s inline with improvements at other airports, though I’m no expert.