A few readers note that Safeway recently implemented a change blocking the purchase of all gift cards (Visa, third-party, Safeway) when paying with a Safeway/Albertsons store gift card. Previously the registered allow the use of Safeway gift cards or e-gift cards to buy Visa or third-party or Safeway physical gift cards, though cashiers often blocked it.
You can still use a Visa/MC/Amex gift card to buy a third party gift card as those function like an ordinary credit card functions (update: this might not work anymore).
Hat tip to reader RM