Posted by William Charles on November 7, 2019
Credit Cards

Published on November 7th, 2019 | by William Charles

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[Rumor] American Express To Launch New Card In Between Platinum & Centurion (‘AmEx Optio’)

At the Bank of America Future of Financials Conference Doug Buckminster (American Express) was asked to comment on a rumor that American Express planned to launch a card in between Platinum & Centurion, he ummed and uhhed and said yes before finally saying that he had no comment at the time to an audible laugh in the room. Recently American Express has doubled the annual fee on the Centurion card, so the gap between the two cards is now larger than ever. At this stage we don’t know any specifics on what this card would be called or the benefits offered, but I’ve heard enough rumors from other sources to feel somewhat confident that this is a real project that American Express is working on.

Hat tip to reader Richard



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K-Man
K-Man

A little bird told me it would be named Optio. Would be $1500/year. Would be by invite only to current Platinum holders, but easier to obtain than Centurion. Would have most of the Centurion benefits except concierge and Equinox and would be Delta Gold instead of Platinum.

Chong786
Chong786

Hard pass unless they give 5x MR on grocery / travel / gas with 150k MR bonus

Thomas
Thomas

Equinox destination membership is worth $3600 a year, that alone makes up for the difference in AF.

Joe
Joe

If you value a $3600 membership to Equinox that is

Kenny
Kenny

To the substantial but small number of people for whom their facilities are convenient, maybe.

Hawke
Hawke

If they really gives out Delta Gold and “no Platinum restriction on Centurion Lounge”, then I am sold! Delta Gold benefit along worth the annual fee for me as a leisure traveler who can’t make even silver status with non-regular flying.

Now, just hope to get invited!

James
James

Great name, I hope they go with it. I expect AMEX to launch a new product in the $1500-$2K range, and nerf the Platinum Card Centurion Lounge when they do. Centurion/Optio full access, Platinum Card/Delta Reserve have limited visits per year or further access limits placed.

Mike
Mike

But will it be Black?! cus thats really the main benefit of having the Centurion… look at me im rich, yey!

Brian
Brian

I’d love DL Gold but it felt too good to be true.

Mr. Mosby
Mr. Mosby

I think this could be right, this trademark looks to be the right font, and the registered address is a location where WPP (Amex’s former public relations firm) has offices. http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4810:mxn3it.3.1

Elias
Elias

Link doesnt work

Mr. Mosby
Mr. Mosby

Ah damn, basically it was a trademark application for the word OPTIO in the same font amex uses for PLATINUM

Allen
Allen

I’d be quite happy to pay $1,000 annual fee if AmEx would combine the earning structure, rebates, and perks of the Platinum, Gold, Green, and perhaps even Aspire into one card. Something like 5x airfare, 4x restaurants/grocery, 4x to 3x hotels, and 2x everything else. That coupled with Hilton Diamond status, perhaps some kind of Delta status, around $500-$1000 hotel/flight credits, Priority Pass/Centurion/Delta lounge access, plus a few extra/better perks not available at Platinum level (e.g., Uber credits that are not partitioned off in small monthly increments). Then kick if off in style with with 100k MR sign-up bonus for $10k spending or 150k for $15k.

I’d replace all those cards and probably also dump the CSR and forego the Citi Prestige for the “one card to rule them all.” I’d be delighted to no longer have to worry about carrying a wallet full of cards or having a spreadsheet to figure out which card to use for every different kind of purchase. Perhaps wishful thinking but it would ensure that AmEx retains most if not all my spending long-term, as I would put every bit of spending on such a card.

qmc
qmc

Would you? That doesn’t sound like a good way to maximize sign up bonuses or rewards.

John
John

Same here but issue is some place does not take amex

Allen
Allen

I have (or have recently had) nearly every credit card with a signup bonus that is worth anything to me. Unless I start signing up for cards from Best Western, Frontier, and other 3rd-string companies that I never frequent anyway, most of the big ones are now captured. I have run out of most legitimate ways to get any additional signup bonuses of significance and am far beyond any kind of 5/24 or the like so anything from Chase, Captial One, Barlacys, etc., would be an automatic rejection at this point anyway. So for someone like me for whom robust sign-up bonus options are limited, good returns on organic spending coupled with decent benefits and credits are the way to go.

CH
CH

I cannot tell if you’re being sarcastic or serious here.

Allen
Allen

Serious. I am unsure what precisely is coming across as anything less than earnest. What I outlined would be roughly double the annual cost of Platinum but a commensurate doubling of the benefits and sign-up bonus.

Andrew
Andrew

I doubt we would see that much in airline credits, but I would be game with your suggestions and like $350 to $400 in “travel credits” which apply to airlines or hotels. If they’re as easy to use as Chase and it had Hilton Diamond and Delta Gold and at least Delta lounge access (though hopefully both!) and that earning structure I would switch 100% of my spend to this card and ditch my others.

Allen
Allen

Agreed. My rationalization for the larger credit amount is that most other marquee AmEx cards now have credits that roughly equal the annual fee. So if we’re looking at, say, a $1k annual fee, then around $1k in various credits would be consistent with AmEx’s other cards.

CMorgan

Love it!

Stan
Stan

$500 annual airline credit but auto-clawed after 12 months

Elias
Elias

I would be okay to pay $1500 if the card covers what my other cards cover. I currently pay about that in AF with all my credit cards. So if I could close all the others and just have that one but having really good benefits I would do it

Nick
Nick

Judging by the trend of plat, gold and green, you’d need to pay about $3000 to cover that;)

Of course, unless you only need it to cover benefits like $100 away luggage credit.

Abey
Abey

Hopefully Doc will find a link for $0 AF first year…

grrizzly
grrizzly

The RATs are salivating in advance.

Jags
Jags

Unless the earnings are out of this world I will pass. It’s he’s to justify prepaying (i.e. big annual fee) for things you wouldn’t buy normally.

An annual fee of $1000-$1500 would really require some serious SUB and some big time earnings.

John
John

$20/month Global Entry credit. $250 hotel incidental credit (must select hotel in advance and not valid for room rates or gift cards but work-around already discovered where you order $250 of room service but put a hair in the food and send it back for a refund to a gift card). Best Western Platinum status. 4x on everything except 0x at grocery stores, gas stations, office supply stores, and Simon malls. Annual fee waived for the 2nd year. Limited time Red card. No Priority Pass though.

aubergine
aubergine

also includes standby access for SFO Centurion Lounge (after 10pm)

tBoston
tBoston

Ooh, you forgot the 0x on purchases over $450

Finn
Finn
Joe
Joe

Could only imagine the silly subscriptions I would be prepaying to “get a good value”. Maybe a credit for Instacart, the New York Times, Jelly of the Month, and more

Kirk
Kirk

I already get the AF for plat covered by Morgan Stanley, so probably not a winner for me.

Tree
Tree

You have to pay Morgan Stanley $10,000 for that waived AF?

Jason
Jason

Really done with Amex on those “dear customer:plz spend some more $$$ w/ some shitty service providers” (like uber) using our card thing here.
if they can really make their credits easier to use, give out some CFHR benefits, make their rental insurance primary and trip delay to 4h with hilton status and delta gold status, I am more than happy to pay a $1000 effective annual fee. The biggest reason I choose amex is for their customer service and I am happy to give them some real cash to do that. if amex make my life easier by that instead of raping my right of choice I can spend more money on it. I’m more done with other banks in terms of service.

Jason
Jason

Also done with having cards with different bonus cats jamming up my wallet. Eager to see a “1800 THE CARD” on bonus cats to kick plat, gold and green to trash can, which saves me 2 slots in wallet.

LG
LG

If true, the Platinum will be practically useless. Gold and Everyday already earn more and the new card will have all the benefits if not more of current platinum. Time to dump my MR and possibly switch to UR.

Keet
Keet

Wonder if this will have access to “The List” from Centurion. Apparently an exclusive travel & dining guide?

Ethan
Ethan

This is very exciting. I cannot wait to receive my invite!

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