Until earlier this year, Target had a generous price match policy. In-store, Target would price match almost any competitor for almost anything, such as local grocery stores for groceries, specialty retailers for beauty and personal care products, Best Buy for electronics, Home Depot and Lowes for tools, etc. (The policy was significantly more restrictive online.)
In August 2024, Target eliminated almost all price matching. The retailer will now only price match Amazon (sold and shipped by Amazon only) and Walmart (sold and shipped by Walmart only). They also price match their own prices from Target stores and Target.com if the price has been lower in the last 14 days.
You can see full price matching details on Target.com at this link. Target stopped price matching entirely in Alaska and Hawaii.
This is a significant change for some people who relied on the previous policy to get the lowest price on everything at Target as a one-stop shop.
Thanks to reader RM for bringing this to our attention.
