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The Offer
Sent via e-mail, targeted offer. E-mail subject line is “Opt in to business rewards: The more you ride, the more you earn”
- Lyfy is offering some users something called business rewards. For every 5 business rides you’ll receive $5 in personal Lyft credit. For it to count as a business ride you need to select ‘business’ when requesting a Lyft ride.
The Fine Print
- This promotion is exclusive to the intended recipient of this email and may not be transferred.
- To qualify for the credit, the recipient of this email must click the link above.
- If clicked from a mobile device with the Lyft app installed, opt in will occur automatically. If clicked from web, phone number must be entered on the subsequent page to complete opt in. Once opted in, you will be eligible to earn $5 credit for every 5 Qualifying Rides, up to $100 in total credit earned. A “Qualifying Ride” is defined as a ride: (1) taken in business profile mode at the time of rate and pay; (2) taken between 2/1/18 and 3/31/18 11:59PM local time (“Promotion Period”); and (3) that has a total value greater than $10 (excluding cancellation charges and damage charges). Credit earned will expire 365 days from the day it is added to account. Lyft credits can only be applied towards rides on the Lyft Platform taken in personal mode and cannot be applied to tips, cancellation fees, damage charges, or taxes. Cannot be combined with other ride credit or offers. Promotion subject to Lyft’s Terms of Service.
Our Verdict
Giving business travelers personal rewards is most loyalty programs bread and butter. Not incredibly surprised to see this sort of promotion from Lyft, fingers crossed they make it available to everybody and make it long term.
