Every year American Express runs Small Business Saturday, this program was designed to increase American Express acceptance rates across small businesses by helping to support and promote these businesses. Originally when it launched cardholders were offered credits for spending money at small businesses, but that stopped happening. This year it returned earlier in the year with American Express’ shop small promotion due to COVID-19 (that has now ended).
This year there won’t be any small business Saturday credits but instead they are offering the shop small gift site with products from small businesses. American Express states that users will be able to “exclusively redeem at attractive redemption values”. I suspect this won’t actually be that useful, but let’s wait and see.
