Posted by William Charles on October 5, 2018
Credit Cards

Published on October 5th, 2018 | by William Charles

33

Barclays To Pull Applications For Arrival Premier – Finally Admitting Failure

Barclays will prevent new customers for signing up for the Arrival Premier card that was launched only earlier this year. In a statement to VFTW Barclays stated that the application would be pulled sometime at the end of the week due to low demand for the product. They tried to increase demand by waiving the annual fee first year and we saw targeted sign up bonuses as well.  It’s hardly surprising given that it launched with no sign up bonus, travel partners that don’t transfer 1:1 to travel partners and an unclear value proposition. In the same statement to VFTW they stated they don’t have any planned changes to the card and they will continue to serve existing cardholders.

In reality I don’t think that will happen. The Arrival Premier is the only flexible point earning card Barclays offers, they will do one of the following:

  • Make changes to the Arrival Premier to increase demand
  • Launch a new card with flexible points (Arrival Premier Plus anybody?)
  • Discontinue the Arrival Premier and the flexible point partner

 



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Nick
Nick

Not surprised, but it certainly didn’t help that they never allowed product changes. I was willing to give it a try, but I’m not going to apply for it.

Morris
Morris

Not a happy camper! I got in on this and am very satisified, already close to meeting the first $15K bonus milestone. The partners work for me and it’s an effective 1.7-2.1 miles per dollar on general spend, or 3% (first year) on non-mile travel expenses. A version that includes free lounges and maybe a bonus category or periodic transfer bonuses would be top of my wallet.

Andrew
Andrew

Yeah, the complaints that people had about it not being 1:1 were a bit overblown, because the value proposition was still pretty good, even if the transfer rates were a bit wonky.

Morris
Morris

Yup, exactly. Also, people forget that these cards are suited for travelers! This card earns its 2X/3X on general spend even abroad – no other flexible points card with cashback flexibility offers >1X miles/points on general spend abroad (old SPG, Amex Biz. Plat, Ameriprise Plat. $20K/5K bonus do not count in my book because of the arcane requirements). Also Chip+PIN and suite of travel insurances (e.g. 6 hour delay just like CSR, Citi Prestige) and purchase/price protections.

Chris
Chris

HSBC offer a superior transfer rate of their points currency to the partners they have in common with this Barclays product (Jet Airways and Aeromexico), whilst still offering 2 points per dollar on a few categories.

Given the experience Barclays has in this market segment, the fact that they launched this product in the fashion they did is fascinating. The analysis that supported the unorthodox earn proposition, transfer specifics and bonus structure would make for a most interesting read.

W
W

Would have prefered they learn and improve, but crashing and burning is satisfying too.

This would have been a major success if only they had offered 1:1 to the partners they have cobrands with. Hawaiian, Frontier, Jetblue, Lufthansa, American, Wyndhan, Choice.

I bet they could have dropped the global entry, lounge key, and maybe even raised the fee ($175?) and some users would still be jumping at it as their non-bonus card. I would have.

Lantean
Lantean

“Barclays will prevent new customers for signing up ”
No need to prevent anyone, no one was signing up for it anyway.

W
W

Ya i cant assume they are losing much money or fighting applicants off. Id just stop pushing it and work on upgrading it slowly.

Joe
Joe

Hahaha- awesome. I didn’t spot the hilarity of that statement at first. Maybe preventing new customers will make it seem exclusive and we’ll all want it now ::eyeroll::

frogger
frogger

Pretty hard to get someone to pay an annual fee up front with no bonus. I don’t see what they wre thinking. CSP, Amex PRG, and Citi TY were all better cards and waive the fee the first year and come with big sign up bonuses.

I think they were only thinking how can they get the most profit out of a card with out realizing someone has to actually get the card for them to make a profit.

havai
havai

PRG….. “waive the fee the first year” … if only that was still true.

frogger
frogger

Well it was true until yesterday. I am guessing fee waiving will be back soon enough.

projectx
projectx

LOL. Lasted all of 6 months. And to think some highly paid marketing or financial nit thought this would be a good idea. What a joke.

Andrew
Andrew

Really, I think if they just add a sign up bonus, they alleviate all their problems. The 2x points per $1 on everything balances out the weird transfer rates, and makes it a slightly better earner than CSP on everyday spend. It would certainly be attractive to someone wanting to make it their everyday spender. But without the bonus, it just isn’t worth the Hard Pull.

Sam
Sam

Also, the fact that Barclays are very inquiry sensitive makes them hard to get or reject people “too many accounts” without specify how many is too many. Hard to imagine they will get any customers

Frank
Frank

Kinda sad how we immediately figured out it would be a failure but Barclays still launched the card. Someone insider must of really needed a new card launched because it was pretty clear this would flop

Jeff
Jeff

DOA. Couldn’t even transfer points to AA, Wyndham and Choice hotels, their partners. Not surprised this card failed.

Seth
Seth

This was pretty obvious from the get go.

* No sign up bonus
* Annual fee due at the start
* Transfer partners too confusing
* Spending requirements were too high, even if people could hit them, seeing the numbers written out make it seem daunting.

They seemed to create a card where it really benefitted them, not offering signup bonuses and only bonuses for customers who had higher organic spends but this ended up backfiring as no one signed up for it. They made the classic mistake of thinking they had the power to tell the consumer what they needed instead of the consumer telling them what they’d take. The C-suites should come out of their glass offices and get a dose of reality, you’re Barclays.

W
W

“You’re Barclays”
Love it haha

Sa
Sa

Love the title.

Turtle
Turtle

Can one still
Product change the arrival plus to it?

Andrey
Andrey

Be the DP you want to see

Andrey
Andrey

Best card for high organic spender abroad, shame it did not work out.

Morris
Morris

Yup, which is me and it will be in wallet till they force it out of my hands.

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