Best Western has devalued it’s loyalty program with no notice or warning. Previously the most expensive property would cost 36,000 points per night. Now the most expensive properties are pricing out at 70,000 points per night, almost double. There are also other tiers:
- 70,000 points per night
- 56,000 points per night
- 40,000 points per night
The F.A.Q still states that the maximum price ranges from 8,000 points to 36,000 points. In addition to these higher tier properties, it looks like properties have also gone in price. For example one FlyerTalk user booked a property for 24,000 points, but that same property is now costing 36,000 points per night. Obviously this is a hugely negative change and it’s awful that Best Western have made this change with no notice.