In the past, Serve has been eligible for Amex Offers via Twitter and Facebook, but not Bluebird, nor REDbird. Then the news came that Bluebird would take part in Small Business Saturday 2014.
As of Novermber 13,2014, Bluebird is eligible for all Amex Offers via Twitter! However, REDbird is still not eligible.
Here’s a tweet I received from @AskAmex:
I recently got the new REDbird, and I knew from FrequentMiler that it’s not eligible for Amex Offers. Like a good blogger, I decided to try and see for myself. I created a new Twitter account for REDbird, like I do for every new Amex card, and I tried syncing it with Twitter. But there was no great end to this story; turns out he’s right – REDbird is not eligible for Amex Offers.
Once I was on this new Twitter account, I decided to @AskAmex if/when REDbird would become eligible for Amex Offers.
Here’s my tweet:
To which they responded (mistakenly):
A minute later they realized that they misunderstood my question; I hadn’t asked about Bluebird, rather about REDbird.
So they tweeted:
I smelled a development here, so I tweeted back:
So there you have it: As of today, November 13, 2014, Bluebird is eligible for Amex Offers.
Does It Actually Work?
Yes it does!
I don’t have a Bluebird card myself, but a friend gave me his card and we were able to connect it to Twitter.
I then tweeted #AmexBestBuy to see if we could get the Best Buy offer on the Bluebird card. The response came, “Sorry, max number of Card Members have enrolled”. Drat. But at least the sync is working as usual.
As an aside, @AskAmex is awesome! During daytime hours you’ll get an answer from them within a few minutes. It’s literally not worth doing a Google search about any Amex Offer questions (and probably other Amex questions, but I don’t have experience with that); you can just tweet them and they’ll respond right away.
As noted, REDbird is still not eligible for Amex Offers. But now, I’m increasingly confident that this will change and REDbird will also become eligible eventually. It may take a while, since REDbird is still in its birth-pang stage (sweet birth-pangs), but it seems unlikely that Bluebird would be eligible and REDbird not. In fact, REDbird is more “Serve-like” in that the website is a sub-domain of Serve.com (amex.serve.com).
This is important to me in the long run, since most likely REDbird credit card loads won’t last, nor will Serve online credit card loads last. At that point, it’s basically a question of Walmart versus Target; I’d take Target any day. (More on the advantage of Target over Walmart here.) The one big advantage of Serve, would still be the Amex Offers. But now that Bluebird has Amex Offers, I’m fairly confident that sometime along the road REDbird will follow.
The Future of Bluebird/Serve/Redbird
I actually had a post in the pipeline entitled, “My Predictions for the Future of Bluebird/Serve”. Just as I was working on it, the new REDbird came out and shook up all equations. I could still write a post, “My Predictions for the Future of Bluebird/Serve/REDbird”, but REDbird in just starting; we need time to evaluate it.
Anyway, in this post-that-never-happened, I was writing my prediction that Bluebird will ultimately close down and merge under the flagship “Serve” name.
I still believe it’s possible, but I’m getting more-and-more convinced that Bluebird is around for good. First, they released double Savings Catcher with Bluebird. Now, they’re adding Amex Offers to Bluebird.
What it now appears to me, is that there’ll permanently be three separate cards: 1) The flagship Serve, which will be loadable at anyone Amex decides to partner with, such as 7-Eleven, Family Dollar, Walmart, and hopefully they’ll add Target. 2) Bluebird, which will only be loadable in Walmart, and will have special Walmart deals, such as double Savings Catcher. 3) REDbird, which will only be loadable in Target, and will have special Target deals, such as 5% off in Target and free shipping.
I’m still slightly bothered as to why REDbird is a sub-domain of Serve, and not a separate “Redbird.com” website.
Let us know your own Bluebird/Serve/REDbird thoughts in the comments!